A few specific fixes for gusjonesjewellers.co.uk.

The HTTPS certificate on www.gusjonesjewellers.co.uk is issued to a different domain.

Opening https://www.gusjonesjewellers.co.uk in any current browser triggers a full-page security warning before a customer sees a single product. The certificate served on port 443 has subject CN=adampiper.com and the verification fails with "hostname mismatch" (verified directly with openssl on 18 May 2026, against Let's Encrypt issuer R13). Most customers do not click "Advanced, proceed anyway". They close the tab and go to a chain.

The rebuild ships on Vercel's edge network with an automatically issued and renewed certificate for gusjonesjewellers.co.uk and www.gusjonesjewellers.co.uk. No browser warning, no "are you sure" click. Renewal is handled at the platform layer, so the failure mode that caused this cannot recur.

SSL handshake · fails → valid

Once the warning is bypassed the homepage returns 13 bytes of text.

curl -kLs against the live homepage returns exactly the string "adampiper.com" and nothing else. No HTML, no <title>, no <meta description>, no product imagery, no opening hours, no address, no phone. The 123-year Welsh family jeweller has no indexable surface on its own domain, so a Google search for "Gus Jones Jewellers Abergavenny" lands on third-party directory listings (Yelp, Yell, Eros) instead of gusjonesjewellers.co.uk itself.

A full 2026 homepage at gusjonesjewellers.co.uk. Hero strap with the founding year and the Frogmore Street flagship, "What we stock" service grid (Welsh gold, watches, repairs, gold buying), a three-generation heritage block with the press-confirmed family quote, opening hours for all three branches, and full LocalBusiness + Organization + Person schema so Google and the AI assistants can finally see the shop they have been trying to surface.

Homepage body · 13 bytes → a full document

123 years of trading and three generations of the Jones family are completely invisible online.

The story is a textbook small-business credibility goldmine. Founded 1903 in the coal-mining valley town of Bargoed by Gus Jones (a local councillor), passed to his grandson Michael Noel Jones (managing director, on Companies House since 1991), now joined on the board by Patrick Michael Jones (since 2002) and Miranda Kirstie Jones (since 2021). Long-standing Clogau Welsh-gold stockist. The only places this is told today are LinkedIn and the Caerphilly Observer's coverage of the 2024 Bargoed shop closure. None of it appears on gusjonesjewellers.co.uk because the homepage carries no content.

A dedicated heritage block on the rebuild: 1903 founding panel, three-generation timeline, the Welsh-gold specialism explained in the language of the trade (Bontddu mine, Royal-wedding-ring metal since 1923, on the Clogau authorised-stockist register), and the press-confirmed family quote from the 2024 Caerphilly Observer article surfaced as a pull-quote. The single most credible asset Gus Jones owns finally appears where customers can read it.

Heritage on homepage · 0 sentences → the centrepiece